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Analysis statoil IT - Case Study Example

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The oil exploration business deals a lot with outdoor activities and landscape exploration. It might be difficult to identify benefits of a home multimedia PC for outdoor engineering activities. Inside the firm there is a complex hierarchy and status differentiation between employees…
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Scandinavian countries are known for their high labor taxes and keeping your workforce expenses under control is one of the key elements of successful long term growth. The company also has to stay on top of modern achievements in technology and engineering. Having said that, it is not very critical to use every bleeding edge technology that comes on the regular bases. The company operations mainly depend on heavy machinery and large scale construction projects that have a long life. Therefore, the preferences go to more stable and time-proven technologies when it comes to drilling, mining and explorations.

However, the communication between different teams, ways that information can be spread between employees are updated more frequently than oil business related hardware. That is why one of the current tactical objectives is to align your workforce with the current technological advancements that are already used successfully in other industries, but is not yet know by Statoil staff. It is clear that a simple introduction of the new technology would not bring desired benefits on the long run. Statoil seeks a fundamental transformation of the way employees approach some of their daily activities.

The belief is that modern technology, such as Internet, private PC etc. would provide great collaborative tools for the whole Statoil’s workforce.. It also adds a nice perk on top as a free multimedia tool that the whole household can benefit on. Although, the short term objective is very clear, Statoil needs to put some success measures in place to avoid transforming a business improving initiative in a nice free gift from the company that does not provide any improvement in individual productivity.

In the next section we try to define exact measures that would help Statoil to focus on their short term goals and clearly define the measure of the outcome. It is difficult to directly connect the productivity of employees and the time they would spend with their new toys. Also the choice of location of the new media PC has two sides. On one side it extents the work related matters into the private household space, but on another it offer new ways to entertain and spend free time. Statoil has to also keep in mind European attitude towards clear separation between work and private time.

It is exceedingly difficult to ask your employees to put extra effort outside of normal working hours. There is another way of indirectly controlling or measuring changes in the way the employees approach certain business activities. One way is to define some metrics that reflect the level of collaboration achieved through new connectivity tools, such as conferencing. For example, one can devise a metric of how many meetings have been done online compared to offline ones. Offline meeting in a global company with many distributed office require a lot of time spent in commute, not to mention extra budget that goes with it.

The number of offline conferences/meetings that were transformed in pure virtual remote participation ones will provide a clear indication

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