StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Primark faces inquiry over use of illegal labour 'Research proposal' - Essay Example

Cite this document
Summary
Primark faces inquiry over its use of illegal labour Research Proposal Introduction to the problem: Living ethically has become socially and morally more acceptable in the world today. A few decades ago, people only cared about their own well being and did not look into the methods and ways through products were being manufactured…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Primark faces inquiry over use of illegal labour Research proposal
Read Text Preview

Extract of sample "Primark faces inquiry over use of illegal labour 'Research proposal'"

Download file to see previous pages

This increased awareness of the consumer in terms of ethics and its impact on buyer behaviour is a relatively new phenomenon and is gaining momentum with each passing year. This research proposal discusses the impact of ethical conduct by a business on its consumer’s buying behaviour and if there is any impact on the brand acceptance of a product caused by negative publicity related to ethics. Primark has been chosen as the organization for which this research will be conducted. This organization is perfect for this research as there have been controversial issues related to their business practices in the past.

The literature review provides a complete background of the issue, followed by the research design of the proposed research. Ethical and practical considerations are named after, followed by the timetable of activities and a brief of data collection instruments that will be used for this research. Literature Review: The organization chosen for this research proposal, owing to the recent controversy that they are in, is Primark. Primark is a 200 plus store clothing retailer working in the European region; this includes Netherlands, Germany, Spain, Portugal, Belgium, the United Kingdom and Ireland (where it is branded by the name of Penneys).

There are mammoth stores present across Europe providing consumers with cheap clothing retail products. Their tag line “Look Good, Pay Less” is reflective of their strategy and their target market. They are segmented to target the young population passionate about looking their best, for the prices that they can afford. They are known to be selective in providing only the most popular sizes of their target market, buying and selling in bulk in order to save for themselves and for their consumers (Company Website, 2011).

Throughout the past decade, Primark has been the subject of intense investigative actions by freelancers as well as government authorities for their suppliers and if their products meet ethical standards set by the Ethical Trading Initiative. In fact, Primark joined the ETI after they had been calculated at 3.5 out of 20 in an ethical index by Ethical Consumer (Press Release, 2006). ETI is an initiative that works on labour rights issues in supply chain; members have to make sure that they only employ suppliers that follow the code of conduct based on International Labour Standards and ITE’s core conventions.

However, reports in 2008 and 2009 further exposed that their suppliers were not following the code of conduct and the company faced tremendous criticism from major stakeholders in their business environment. Empirical research has continuously shown that organizations that are ethical in their conduct and business processes are rated as favourites among the masses. The general population is highly appreciative of organizations that boast about their ethical standards and provide quality service to such an extent that they are willing to pay extra value for the product.

In today’s generation, working unethically can be disastrous for an organization. Still, organizations are involving themselves in cost cutting, low standard methods that make sure they are able to provide product at a lower price. Price still dominates as the primary factor for many people; for the same

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Primark faces inquiry over use of illegal labour 'Research proposal' Essay”, n.d.)
Retrieved from https://studentshare.org/environmental-studies/1412046-primark-faces-inquiry-over-use-of-illegal-labour
(Primark Faces Inquiry over Use of Illegal Labour 'Research proposal' Essay)
https://studentshare.org/environmental-studies/1412046-primark-faces-inquiry-over-use-of-illegal-labour.
“Primark Faces Inquiry over Use of Illegal Labour 'Research proposal' Essay”, n.d. https://studentshare.org/environmental-studies/1412046-primark-faces-inquiry-over-use-of-illegal-labour.
  • Cited: 0 times

CHECK THESE SAMPLES OF Primark faces inquiry over use of illegal labour 'Research proposal'

Integration of Kuwait Stock Market into Global Market

MANAGEMENT DISSERTATION PROPOSAL PROFORMA Shaima S.... Al-Foudari Student Number: 15278623 Your Classrooms: RMT Classroom: UKL1.... BFRMT.... 0111124.... 01 DA Classroom: UKL1.... BADST.... 0100701.... 80 Student Support Manager (SSM) & Email Address: Name: Stephanie Austin eCampus Email: Stephanie....
9 Pages (2250 words) Research Proposal

The Health Implications of Female Genital Mutilation on the Somali Women

Female genital mutilation is considered illegal in most countries in the world.... It is necessary to create awareness of the implications of this practice if other countries like Somalia are to discontinue FGM and consider is illegal as well.... Meanwhile, the country faces severe economic, financial, infrastructural and political challenges, necessitating humanitarian services offered by community workers from the West....
9 Pages (2250 words) Research Proposal

The Success Dynamics for Effective Construction Management

This research study “The Success Dynamics for Effective Construction Management” identifies a series of success dynamics that categorize effective management.... There are professionals in this domain of study who believe that there are significant, negative issues plaguing the construction industry....
56 Pages (14000 words) Research Proposal

Credit Default Swaps

Credit spread risk is the risk that the spread (or premium) over a reference rate will increase for an outstanding debt obligation.... This paper "Credit Default Swaps" discusses the origins of the global financial crisis of 2008, and its roots in the credit derivatives markets.... Institutional trading in securitized debt in its many forms has largely been blamed for the collapse of global financial institutions....
14 Pages (3500 words) Research Proposal

A Business Strategy of a Swedish Construction Firm Skanska

The author of the current research paper "A Business Strategy of a Swedish Construction Firm Skanska" points out that Skanska the international leader in environmental redevelopment construction offers situation analysis the highest caliber example in its integrated business-to-business strategy....
23 Pages (5750 words) Research Paper

Supporting Ex-Prisoners in Their Lives after Prison

bull; Problems faced by individuals over revealing a criminal record due to a number of reasons, among which most common is the fact that they will be looked down upon as a result of their record.... In a report “Supporting Ex-Prisoners in Their Lives after Prison” the author discusses a number of issues about the post-custody rehabilitation process of offenders....
10 Pages (2500 words) Research Proposal

Challenges Faced by Immigrant Women in Canada

For over 200 years, Canada has been reputed as the portion of British soil in North America that has upheld very positive legal systems that uphold integration, equality, and the respect of human rights.... "Challenges Faced by Immigrant Women in Canada " is a research proposal about the challenges that women migrants face in their quest to find jobs in Canada with the focus on Ontario....
11 Pages (2750 words) Research Proposal

Effectiveness of Labor Unions and Laws

This paper explores different theories in regard to operations of labor unions and labor relations.... The concept of labor relations incorporates the study of literature on personnel management, the study of collective bargaining, different aspects of labor laws, and also social insurance systems....
15 Pages (3750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us