StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Nissan Motors Strategy - Research Paper Example

Cite this document
Summary
The paper "Nissan Motors Strategy" highlights that the senior management of Nissan Motors has done a creditable job in facing up to the challenges created by the global crisis. It has responded quickly by means of cost-cutting measures and restructuring of the organisation…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Nissan Motors Strategy
Read Text Preview

Extract of sample "Nissan Motors Strategy"

Download file to see previous pages

Its main competitors in the world market are Toyota Motor Corporation, General Motors, Honda Motor Co. Ltd, Ford Motor Co., Daimler AG, Isuzu Motors Ltd., and Mitsubishi Motor Corporation. Nissan is third in the automotive industry in Japan, behind Toyota and Honda.The company has achieved rising revenues through the years but has been severely affected by the on-going economic crisis. Its product line includes the Sentra, Versa, and Altima sedan which was launched in North America in FY 2006, and Qashqai and X-TRAIL in Europe during the same year.

It has sold a significant volume of passenger vehicles, light commercial vehicles and heavy-duty trucks to China. (Nissan, Reuters)Nissan Motor Co. Ltd (NASDAQcm: NSANY) was trading at 10.16 on 17 April 2009, which was off its lowest level of 5.59 during the current economic crisis. Data from finance.yahoo.com is very sparse. However, google.com/finance reveals that the company has a recent beta of 1.45, a P/E ratio of 19.03, a dividend yield of 7.31 (with a dividend of 0.37), and earnings per share of 0.53.A firm’s financial performance over a number of years is an indicator of corporate, business, and functional strategies that underlie it, whether successful or unsuccessful.

On the part of Nissan, its extremely dramatic turnaround after its alliance Renault of France in 1999 and the steady growth up to 2008 shows that the company’s management has been able to steer the company towards sound profitability year after year, except for recent periods when the net income was heavily affected by the global financial and economic crisis.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Nissan Motors Strategy Research Paper Example | Topics and Well Written Essays - 4500 words, n.d.)
Nissan Motors Strategy Research Paper Example | Topics and Well Written Essays - 4500 words. Retrieved from https://studentshare.org/management/1722527-nissan
(Nissan Motors Strategy Research Paper Example | Topics and Well Written Essays - 4500 Words)
Nissan Motors Strategy Research Paper Example | Topics and Well Written Essays - 4500 Words. https://studentshare.org/management/1722527-nissan.
“Nissan Motors Strategy Research Paper Example | Topics and Well Written Essays - 4500 Words”, n.d. https://studentshare.org/management/1722527-nissan.
  • Cited: 0 times

CHECK THESE SAMPLES OF Nissan Motors Strategy

Industry Sector Performance

RUNNING HEADER: strategy and Marketing strategy and Marketing BY YOU YOUR SCHOOL INFO HERE DATE HERE strategy and Marketing Industry Sector Performance Industries that offer higher-priced goods and services seem to have the best performance, as they often sustain high volumes of credit purchases or sustain higher profit margins.... Many of these industries do not require a strong market-oriented strategy, since the competitive environment does not mandate being ultra-sensitive to buyer needs (Walker & Mullins, 2011)....
5 Pages (1250 words) Essay

Business and Management of Nissan Motor Co. Ltd

The company maintains its global sales strategy and plans to enhance its sales in all the major areas of its operation.... According to the company's Annual report, the company's strategy in Japan is to expand its sales by the enhancement of its marketing strategy and the establishment of an efficient dealership network.... To maintain its profitability in the European market, the company's strategy is to design and provide the unique and stylish products that could earn more profits for the company....
5 Pages (1250 words) Essay

Automotive Industry Marketing

It is closely followed by General motors and Ford as the second major players in the industry.... For example Porsche holds about 20percent ownership in Volkswagen group while Renault-nissan alliances have different holding in the world.... Car industry or automotive industry is one of the oldest industries in the world....
5 Pages (1250 words) Essay

Global Management Models in Thailand

However, it is not so financially The corporate level strategy has a good chance of succeeding because Nissan's management is not new to Thailand.... Nissan's corporate strategy could identify the new eco-car more closely with Thailand to consolidate the relationship and open up new opportunities for moving beyond Japan and its alliance with Renault.... nissan already enjoys an established presence in Thailand.... In order to turn its weaknesses into strengths, nissan must steer its expansion program carefully so that justification for the eco-car is clear, and the investment pays off....
6 Pages (1500 words) Essay

The Company of Wolf Motors

nswer 1John Wolf should look forward to devising an efficient supply chain strategy so that he could strengthen the dealership network.... Wolf motors deals in Chevrolet, Nissans, and Volkswagens.... The three critical success factors for Wolf motors could be identified as the volume of sales.... hellip; The owner of Wolf motors is observed to be a farsighted entrepreneur as he is aware of various hassles that are expected to come into the ways of business, as it grows....
1 Pages (250 words) Case Study

Management Assignment 2

This strategy will decrease the cost per unit of automobile.... For this reason, the reason of understanding consumer preferences and choices are mandatory in defining competitive strategy.... Ford Australia, GM Holding Ltd and Toyota motors Corporation Australia are the only three large scale automobile manufacturers in Australia.... n 1856, the GM holding was formed as a saddlery business but became a subsidiary of GM motors later in 1931....
2 Pages (500 words) Research Paper

The Development of Nissan Skyline GT-R

Since its inception, nissan has been able to develop a… nissan has spread worldwide and claims a sixth position of the largest automaker company in the world.... In this essay, a focus on two of nissan's products is considered.... The nissan Skyline Gran Turismo These cars were developed first in the late 1960s and have continued to be modified to adapt to the changing the changing trends to date.... On the other hand, there is the nissan Patrol is a suburban utility vehicle (SUV) that was developed around 1951 to compete with car brands such as Toyota's Land Cruiser....
10 Pages (2500 words) Essay

How Brands Win by Listening

Since this presentation was released in 2010, several companies have engaged in a “listening strategy”.... Companies such as General Motors Ltd should implement this strategy.... This is because General motors has not been active on social media.... Through this General motors Ltd will improve its market demand because most of its customers prefer social media as a source of information.... However, the example of nissan stands out to be a great example on the importance social marketing....
1 Pages (250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us